The global corporate adoption of Bitcoin as a strategic reserve asset has reached unprecedented levels in July 2025, with companies across the United States, United Kingdom, Canada, Spain, and Sweden announcing significant Bitcoin purchases and treasury strategies. This wave of institutional adoption demonstrates a fundamental shift in how businesses view cryptocurrency as a legitimate treasury reserve asset and long-term store of value.
Major Corporate Bitcoin Announcements
Thumzup Media Leads with $250 Million Strategy
Thumzup Media Corporation, backed by Eric Trump, has received board approval for one of the most ambitious corporate cryptocurrency strategies to date . The Los Angeles-based AdTech firm has authorized itself to hold up to $250 million in cryptocurrencies, including Bitcoin, Ethereum, Solana, XRP, Dogecoin, Litecoin, and USDC . CEO Robert Steele attributed this decision to positive US policy shifts, stating that “by diversifying our portfolio of cryptocurrencies to gain wider exposure to the market as a whole, we believe Thumzup is optimally positioned to create significant value for TZUP shareholders” .
Donald Trump Jr. has invested $4 million through 350,000 shares in the company, while both Trump Jr. and Eric Trump serve as advisors to Dominari Securities, which arranged the company’s recent $6 million private placement .
UK’s Coinsilium Group Expands Holdings
Coinsilium Group Limited, through its wholly-owned Gibraltar subsidiary Forza Gibraltar Limited, has purchased an additional 10.25 Bitcoin at an average price of £89,765.73 per Bitcoin, totaling £920,000 . This acquisition brings the company’s total Bitcoin holdings to 112 BTC with an aggregate average purchase price of £81,710.15 per Bitcoin . The total value of Coinsilium’s Bitcoin holdings now stands at approximately £9.99 million ($13.5 million) .
Canadian Planet Ventures Continues Accumulation
Planet Ventures Inc. has acquired an additional 3.02 Bitcoin for CAD $500,000, bringing its total holdings to 25.83 Bitcoin . The Canadian investment firm has been systematically accumulating Bitcoin since implementing its treasury strategy in June 2025, with holdings now representing approximately 12.53 satoshis per share .
Spanish Coffee Chain’s Bold Bitcoin Strategy
Vanadi Coffee, a Spanish publicly traded company, has purchased 4 additional Bitcoin, increasing its total holdings to 74 BTC . According to multiple sources, the company has been implementing an aggressive Bitcoin accumulation strategy, with some reports indicating they were purchasing one Bitcoin daily for an extended period . The company has announced plans for a significant capital raise to further expand its Bitcoin reserves .
Swedish Digital Commerce Company Launches Bitcoin Reserve Fund
Refine Group AB, a Swedish digital commerce company, has launched a strategic Bitcoin reserve fund backed by $1.02 million in fresh capital . The Stockholm-based company raised 10 million Swedish krona through a directed share issue to fund its initial Bitcoin purchases, establishing a new Digital Assets business area . CEO David Wallinder emphasized that “Bitcoin’s scarcity and global liquidity make it a powerful complement to traditional cash management” .
The Broader Corporate Bitcoin Movement
Record-Breaking Corporate Adoption Statistics
The surge in corporate Bitcoin adoption has reached historic proportions. According to recent data, public companies holding Bitcoin have increased by 135% in 2025, rising from 64 companies in 2024 to 151 companies as of mid-2025 . In the first quarter of 2025 alone, public companies added 95,000 BTC to their holdings, representing a 16.11% increase and totaling 688,000 BTC valued at approximately $57 billion .
The second quarter of 2025 proved even more remarkable, with corporate Bitcoin holders accumulating a record 159,107 BTC valued at over $17.6 billion . By the end of Q2, 125 public companies held Bitcoin on their balance sheets, up from 79 in the previous quarter—a 58.23% increase . These firms collectively own 847,000 BTC, accounting for 4.03% of the total Bitcoin supply .
Weekly Records and Momentum
Corporate Bitcoin treasury activity has reached fever pitch in recent weeks. Between July 7-12, 2025, 35 companies announced Bitcoin treasury acquisitions, setting a new single-week record . These companies purchased 4,702.2 BTC worth $554 million, with 29 existing treasury companies adding 4,209 BTC and six new companies launching their treasury operations with 491.2 BTC .
Another significant week occurred between June 30 and July 4, when 54 companies disclosed Bitcoin treasury activities, adding over 8,400 BTC to their holdings . This momentum confirms growing institutional confidence in Bitcoin as a treasury asset across diverse industries .
Global Geographic Distribution
The corporate Bitcoin adoption trend spans 27 countries, with companies from the United States, Canada, Japan, and the United Kingdom leading the charge . The United States tops the list with 41 public companies holding Bitcoin, while the global nature of this adoption underscores Bitcoin’s universal appeal as a strategic reserve asset .
Regulatory and Market Drivers
Policy Changes Fueling Adoption
A key catalyst for corporate Bitcoin adoption in 2025 has been the Financial Accounting Standards Board (FASB) rule change, which allows companies to report Bitcoin at its fair market value rather than at its lowest price during a reporting period . This regulatory clarity has been transformative for CFOs and corporate boards, providing the confidence needed to justify Bitcoin investments .
The evolving US regulatory landscape toward crypto-friendly policies has been repeatedly cited by executives as a driving factor in their companies’ decisions to adopt Bitcoin treasury strategies .
Market Performance and Strategic Benefits
Companies are increasingly recognizing Bitcoin’s potential as a hedge against inflation and currency devaluation . The cryptocurrency’s fixed supply, decentralized nature, and demonstrated long-term growth trajectory have made it attractive to corporate treasuries seeking alternatives to traditional cash reserves .
MicroStrategy (now Strategy) continues to lead corporate Bitcoin holdings with 597,325 BTC, demonstrating the long-term viability of the Bitcoin treasury model . The company’s success has inspired numerous imitators and established a playbook for other corporations to follow .
Future Projections and Challenges
Growth Forecasts
Industry analysts project continued expansion of corporate Bitcoin adoption. Blockware Intelligence forecasts that at least 36 additional public companies will add Bitcoin to their balance sheets by the end of 2025, representing a 25% increase from the current 141 companies . This projection reflects growing corporate interest and the maturation of Bitcoin as a strategic treasury asset .
Potential Risks and Concerns
Despite the enthusiasm, some analysts warn of potential risks. Glassnode’s James Check has cautioned that the easy upside for new companies entering the Bitcoin treasury space may already be behind them . Critics worry about a potential “death spiral” affecting companies that trade close to their net asset value when Bitcoin prices decline .
However, proponents argue that the fundamental drivers of corporate Bitcoin adoption—regulatory clarity, inflation concerns, and Bitcoin’s unique monetary properties—remain intact and will continue supporting this trend .
The current wave of corporate Bitcoin adoption represents a structural shift in how businesses approach treasury management and capital allocation. With over $11 billion in corporate Bitcoin holdings and growing institutional acceptance, this trend appears positioned to accelerate throughout 2025 and beyond . As more companies recognize Bitcoin’s potential as a strategic reserve asset, the cryptocurrency’s role in corporate finance continues to evolve from experimental to essential.
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