The Bitcoin market has seen a remarkable surge in institutional adoption, with publicly listed companies around the world collectively pouring $628 million into Bitcoin last week alone. According to data from SoSoValue dated July 14, 2025, this trend underscores an accelerating shift as corporations increasingly view Bitcoin not only as a hedge against inflation but also as a strategic financial asset.
Institutional Bitcoin Inflows Reach $628 Million in a Week
The past week marked a significant milestone for corporate Bitcoin investment, as capital inflows into Bitcoin from non-mining publicly traded companies hit $628 million. Leading this wave was Strategy, the U.S.-based firm that has solidified its reputation as the largest corporate holder of Bitcoin since initiating purchases in 2020. Last week alone, Strategy invested $472.5 million to acquire 4,225 BTC at an average price of $111,827 per Bitcoin, increasing its total holdings to a staggering 601,550 BTC.
Japanese Firms Like Metaplanet and Remixpoint Expand Aggressively
While Strategy continues to dominate, Japanese companies are emerging as aggressive players in the Bitcoin accumulation race. Metaplanet, a Tokyo-based firm, has been acquiring Bitcoin for five consecutive weeks. It added 797 BTC last week, investing $93.6 million, pushing its total holdings to 16,352 BTC.
Another Japanese firm, Remixpoint, made headlines not only for its recent purchase of 116.72 BTC for $13.89 million, but also for its ambitious plan to raise ¥31.5 billion (~$215 million) to scale its holdings from 1,168 BTC to 3,000 BTC. In a groundbreaking move, Remixpoint also announced it will pay its CEO in Bitcoin, marking the first time a Japanese listed company adopts such a model — a significant step in normalizing Bitcoin as a mainstream financial instrument.
Smaller Firms Also Join the Bitcoin Boom
Beyond the major players, several smaller companies also increased their exposure to Bitcoin:
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The Smarter Web (UK): Invested $29.1 million to buy 275 BTC
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KULR (USA): Bought 90 BTC for $10 million
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ANAP (Japan): Added 229.23 BTC with a $5.21 million investment
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Blockchain Group (France): Purchased 1,933 BTC with $3.23 million
These investments highlight the expanding geographical interest and strategic intent behind Bitcoin acquisitions.
Bitcoin Becomes a Corporate Treasury Asset
According to the latest figures, publicly listed companies now hold 672,590 BTC, representing approximately $81.9 billion in value, or 3.38% of Bitcoin’s total market capitalization. This trend underscores a pivotal shift: Bitcoin is no longer a fringe speculation for corporates — it is fast becoming a core component of treasury management and long-term investment strategies.
“With nearly 3.4% of all Bitcoin in the hands of listed companies, the crypto market is clearly integrating more deeply into traditional finance.”
— SoSoValue Analysis, July 2025
Why Are These Companies Buying Bitcoin?
Most companies cite several key reasons:
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Hedge against fiat currency debasement and inflation
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Diversification of cash reserves
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Speculative long-term gains
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Alignment with future digital payment systems
Firms like Remixpoint also suggest a visionary approach, treating Bitcoin not only as a store of value but also as a future payment and compensation method.
FAQ
1. Why are publicly listed companies investing so heavily in Bitcoin?
They see Bitcoin as a hedge, a store of value, and a way to diversify corporate reserves amid economic uncertainty.
2. What is the significance of paying a CEO in Bitcoin?
It signals a high level of confidence in Bitcoin’s long-term value and its acceptance as a legitimate financial instrument.
3. How much Bitcoin do public companies hold?
As of mid-July 2025, 672,590 BTC worth around $81.9 billion — nearly 3.4% of total Bitcoin supply.
4. When did Strategy start buying Bitcoin?
Strategy began in 2020 and has steadily increased its holdings to become the world’s largest corporate BTC holder.
5. Are other companies following Strategy’s example?
Yes. Japanese firms like Metaplanet and Remixpoint are rapidly increasing their Bitcoin reserves, reflecting a broader corporate adoption trend.
As institutional adoption continues to rise, Bitcoin’s role in global finance is evolving. With listed firms making record-breaking investments and even compensating executives in BTC, Bitcoin is no longer just a speculative asset — it’s quickly becoming a foundational pillar of the corporate financial future.
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