Coinbase Pushes Back Against Banks’ Attempts to Ban Stablecoin Rewards

In a recent statement, the prominent cryptocurrency platform Coinbase Global, Inc. defended its reward programs involving stablecoins, arguing that certain U.S. banking associations are misinterpreting regulatory intent and seeking to improperly broaden restrictions on interest-bearing incentives.

The Dispute at Hand

Coinbase contends that industry groups representing U.S. banks are pressing the United States Department of the Treasury to adopt a broader definition of what constitutes “interest” under the relevant statute, thereby threatening to prohibit third-party incentives tied to stablecoin usage. 
Specifically, banks assert that discounts offered by merchants or benefits provided by third parties in connection with stablecoin payments qualify as “indirect unlawful interest.” Coinbase, however, maintains that the legislation only limits interest paid directly by the stablecoin issuer—not external incentives.

Coinbase’s Position & Rationale

Coinbase argues that enforcing the banks’ interpretation would be harmful to consumers. The company highlights that stablecoin usage—when deployed in payments and incentive programs—can help reduce merchant fees significantly; for example, they claim over US $180 billion in card fees paid by U.S. businesses in 2024 could be mitigated with broader adoption of stablecoins. 
In addition, Coinbase says it is expanding its savings and reward offerings in markets such as the U.K., where it currently offers 3.75% AER (Annual Equivalent Rate) on certain accounts—already amid tighter regulation for stablecoins globally.

Banks’ Concerns and Regulatory Implications

The banking associations argue that unregulated incentive programs tied to stablecoins could lead to deposit outflows, which in turn may erode small banks’ ability to provide lending and support to local economies. While their concern is rooted in financial-system stability, Coinbase sees this as an overreach and mischaracterization of incentive programs. 
The regulatory question boils down to how broadly “interest” is defined under the law—whether it extends to discounts and rewards from third parties or remains confined to payments made by a financial institution or issuer. A broad interpretation could limit innovation in crypto rewards programs; a narrower one would allow stablecoin platforms greater flexibility.

Why It Matters

  • Innovative Payment Incentives: Stablecoins and crypto-platform reward programs are increasingly used in payments and fintech services; restrictive interpretations could dampen innovation.

  • Financial Inclusion & Cost Reduction: If stablecoins can cut merchant fees and provide higher rewards for consumers, the argument is that this fosters competition and lowers cost barriers.

  • Regulatory Precedent: How regulators interpret “interest” in this context may set a precedent for how crypto incentives are treated in future, across jurisdictions.

  • Banking Sector Stability vs. Innovation: The tension highlights the trade-off between protecting banks (and depositors) and enabling fintech/crypto innovation.

Outlook

The regulatory environment for stablecoins is already tightening globally, and this dispute adds another layer of complexity. Given that Coinbase is active internationally (e.g., U.K.) and wants to expand reward-linked savings and stablecoin usage, the outcome of this debate could shape how aggressively platforms pursue these models. Meanwhile, banks are wary of deposit flight and systemic risks, suggesting the regulatory stance may harden.

For stakeholders in the crypto space, including investors, consumers, and payment-oriented businesses, following this evolving regulation will be critical. Programs offering rewards in stablecoins could face restrictions or need to be redesigned depending on how regulators and banking-industry lobbyists influence the interpretation of existing laws.


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